Love this presentation, I shared this TED video to everybody in order to great understand the successful strategy of customer relationship depending on the loyalty programmed.
In this video lance will be exploring how loyalty programs have become a very common marketing strategy,and do loyalty programs really work , do loyalty programs have a place in the marketing ?
After watch this video , if you have any comments please post it !
Video Reference: Walker, L. (n.d.). Customer Loyalty programs. Retrieved from Youtube: http://www.youtube.com/watch?v=5EkiOwoLz-4
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