The Secret of Customer Loyalty is Customer Experience

Driving  loyalty by managing positive customer experience. As I remembered Walt Disney said: “Do what you do so well that [customers] want to see it again and bring their friends.” That insight makes an explicit connection between customer experience and loyalty. If customer don't satisfy with a fulfilling shop experience in the store or online that cause many complain comments  are posted in the social networking site. This result downgrade customer loyalty program, and also destroy the company brand.

If company looking for higher margins, more brand loyalty and a starting point to introduce innovation customer loyalty programs into your organization, company should effort to offer better-quality service in order to enhance customer loyalty programs because it gives you an unfair competitive advantage.

Hence I found this YouTube video to clearer explain the importance of customer experience how to impact the customer loyalty programs.

Video Reference: YouTube. (n.d.). YouTube. Retrieved from The Secret of Customer Loyalty is Customer Experience: http://www.youtube.com/watch?v=m-0-9LmfAms