Customer loyalty programs are growing fast in China. During my last visit to Shanghai, I had some positive experiences I would like to share.
With more and more smartphone users developed in China, lots of retailers, merchants and restaurants are mobilizing their loyalty programs. When I went to a nail salon to get my manicure done, the beautician introduced their mobile app. It was mainly out of curiosity when I first downloaded that app. Then I was surprised that how interesting and informative this app is. It develops a user-friendly and interactive interface with the customers. It not only shows some fabulous nail art designs they have created, also allows users to try out real-life nail polish colors, patterns, and rings on their own phones. I can use this app to book/cancel an appointment and get reminders for my upcoming appointment. Moreover, I can easily track and redeem the points I’ve collected during my past visits to the salon.
Nowadays, business owners in China are digitizing loyalty programs and client promotions and marketing in this manner because they know a basic but powerful strategy: repeat customers are rewarded and business increase sales.
Image Reference : Tomfishburne. (n.d.). loyalty. Retrieved from Tomfishburne marketoonist: http://tomfishburne.com/2012/01/loyalty.html
Nowadays, business owners in China are digitizing loyalty programs and client promotions and marketing in this manner because they know a basic but powerful strategy: repeat customers are rewarded and business increase sales.
Image Reference : Tomfishburne. (n.d.). loyalty. Retrieved from Tomfishburne marketoonist: http://tomfishburne.com/2012/01/loyalty.html
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