Mobile-pocket loyalty cards

 With the development of technology, more and more people have the smartphones.  Meanwhile, some business companies  consider  to utilized smartphone technologies to keep close with customer and get long-term loyalty relationship in order to digitizing and mobilizing their loyalty systems.  They use the technology to offer a custom mobile app and build loyalty customer programs instead the traditional punch cards. It is convenience since the customers will no longer worry about losing or misplacing their stamps on the filed punch cards, so don’t affect their loyalty programs because customer will always carry their smartphones so that running a custom business mobile application to continue their loyalty program.

In my wallet, I have many loyalty cards for retailer and restaurants, also including some credit card with loyalty programs, so for me use electronic loyalty cards are pretty convenience, I just have to bring one smartphone that contained all of available loyalty cards.  Now, I had an electronic loyalty card of Starbucks, after downloaded the Starbucks mobile app from the App store, you can sign in and to access the Starbucks features, I can earn stars or virtual stamps for each product purchase at Starbucks and a set number of stars received can be used to redeem a free product or beverage.
Saving the money with the new technology, I think in the future mobile loyalty cards will become the mainstream.  

• Starbucks Mobile App, The Future of Loyalty Programs

• Traditional Punch Cards Customers Will Lose

Reference : Generous App. (n.d.). Mobile App Empowering Retail Brands. Retrieved from Generousapp: http://www.generousapp.com/solutions/loyalty-programs.html#.U7YOZvgg_IV