The Secret of Customer Loyalty is Customer Experience

Driving  loyalty by managing positive customer experience. As I remembered Walt Disney said: “Do what you do so well that [customers] want to see it again and bring their friends.” That insight makes an explicit connection between customer experience and loyalty. If customer don't satisfy with a fulfilling shop experience in the store or online that cause many complain comments  are posted in the social networking site. This result downgrade customer loyalty program, and also destroy the company brand.

If company looking for higher margins, more brand loyalty and a starting point to introduce innovation customer loyalty programs into your organization, company should effort to offer better-quality service in order to enhance customer loyalty programs because it gives you an unfair competitive advantage.

Hence I found this YouTube video to clearer explain the importance of customer experience how to impact the customer loyalty programs.

Video Reference: YouTube. (n.d.). YouTube. Retrieved from The Secret of Customer Loyalty is Customer Experience: http://www.youtube.com/watch?v=m-0-9LmfAms

Reward points in order to contribution to the charity

In the recently, many companies with loyalty program association with social responsibility, is to let their loyalty customer donate their earning points to charities or a community groups.  These actions further improve the level of the customer loyalty programs. It is not only making their programs attractive customers but also building the brand image.

With the Canadian Tire 'Money' Advantage program, Canadian Tire upgraded rewarding programs. If you make a purchase using Canadian tire program credit cards at Canadian Tire stores and they will donate $2 or if you donate $1 at Canadian Tire stores, then Canadian Tire will make it $3 to support the Canadian tire Jumpstart (Canadian tire Jumpstart gives kids a sporting chance) .  The customers also have an option to donate Canadian Tire points towards charity or special cause in community.

Another large loyalty program is Aeroplan who use your miles to make a difference. Aeroplan set up a special Aeroplan Miles account for making charity. As of today there are 383,644,079 miles donated. Also basing on the CTV news reports on Apr,2014 that Air Canada have donated 500,000 Aeroplan points to the Chai Lifeline Canada charity.

Overall, if you want to make the certain value for your earning points, go to the loyalty programs of charities and donate your points so that help more and more people.

Reference: Kirby, J. (2011, Apr 14). Macleans . Retrieved from Reward miles for charity: http://www.macleans.ca/economy/business/reward-miles-for-charity/


Image Reference: Canadiantire. (n.d.). Home. Retrieved from Jumpstart: http://jumpstart.canadiantire.ca/en/
Image Reference: EWB. (n.d.). EWB. Retrieved from Aeroplan goes Beyond Miles to support EWB: http://legacy.ewb.ca/en/whatyoucando/donate/aeroplan/index.html

Customer Loyalty Program in Shanghai, China

Customer loyalty programs are growing fast in China. During my last visit to Shanghai, I had some positive experiences I would like to share.

With more and more smartphone users developed in China, lots of retailers, merchants and restaurants are mobilizing their loyalty programs. When I went to a nail salon to get my manicure done, the beautician introduced their mobile app. It was mainly out of curiosity when I first downloaded that app. Then I was surprised that how interesting and informative this app is.  It develops a user-friendly and interactive interface with the customers. It not only shows some fabulous nail art designs they have created, also allows users to try out real-life nail polish colors, patterns, and rings on their own phones. I can use this app to book/cancel an appointment and get reminders for my upcoming appointment. Moreover, I can easily track and redeem the points I’ve collected during my past visits to the salon.

Nowadays, business owners in China are digitizing loyalty programs and client promotions and marketing in this manner because they know a basic but powerful strategy: repeat customers are rewarded and business increase sales.

Image Reference : Tomfishburne. (n.d.). loyalty. Retrieved from Tomfishburne marketoonist: http://tomfishburne.com/2012/01/loyalty.html

Best customer loyalty programs at retail

With some years of my experience, I summarized some best loyalty programs to everybody in order to better save the money ,get more value of the rewards and benefits. These worthwhile programs will make your life wonderfully and interesting.

Best 1 : Starbucks Reward: one important reason is free stuff, such as: a free drink on your birthday,free refills and free coffee with bean purchase as a Starbucks customer feeds his or her fix. 

Best 2:  Best Buy Reward Zone: when a customer spends more than $2500 in the program which offers some discount , free shipping or an extended return policy.

Best 3: Neiman Marcus InCircle: if you join the member and earn some points when purchased, then you can redeem their points for a variety of goods (like free delivery for online purchases, alterations, dining, and more)

Best 4: Sephora Reward : you will receive one point for each $1 spend for your beauty bank. Once you earn 100 point, you can choice of one beauty insider deluxe sample. Accumulate 500 point, you will receive free, limited-edition set selected for beauty insiders only. as member also get a free birthday gift, free in-store Sephora University beauty classes, select seasonal promotions 

Which one is your most favorite ? Do you have another best or worst practice of customer loyalty programs , sharing with us and enjoy this kind of game together !! 

Reference: Nottle, J. (2010, June 25). 5 Best, 5 Worst Customer-Loyalty Programs. Retrieved from The street: http://www.thestreet.com/story/10788796/2/5-best-5-worst-customer-loyalty-programs.html

Image Reference : http://guidegorilla.com/www-myrewardzone-bestbuy-com-activate-a-best-buy-reward-zone-account-online/

Customer Loyalty = customer relationships + recognition + customer experiences

Love this presentation, I shared this TED video to everybody in order to great understand the successful strategy of customer relationship depending on the loyalty programmed.
In this video lance will be exploring how loyalty programs have become a very common marketing strategy,and do loyalty programs really work , do loyalty programs have a place in the marketing ? 

After watch this video , if you have any comments please post it ! 



Video Reference: Walker, L. (n.d.). Customer Loyalty programs. Retrieved from Youtube: http://www.youtube.com/watch?v=5EkiOwoLz-4